Category: AI

  • Canva GPT: ChatGPT 4 Plus Canva = Extraordinary and Superfast. Sasikumar Talks in Tamil

    Canvas GPT is an advanced feature or tool that allows users to work on structured or extended text-based projects, such as documents or code files, in a collaborative or iterative manner. Here’s how it helps speed up work:

    Key Features of Canvas GPT:
    Structured Workspace:

    Provides a separate, dedicated canvas for editing and developing content, such as a document or a block of code, without interference from the chat interface.
    Iterative Refinement:

    Allows incremental updates and refinements to content. Users can focus on specific parts of the project, make adjustments, or request changes without losing context.
    Efficient Collaboration:

    Encourages clear communication and collaboration, making it easy to adjust content based on feedback or new requirements.
    Code and Document Handling:

    Supports editing and enhancing various file types, including Python, JavaScript, documents, HTML, and more.
    Change Tracking:

    Keeps track of updates, ensuring you can revert or refine changes methodically.
    How It Speeds Up Work:
    Focus on the Goal:

    By isolating the content into a dedicated workspace, distractions are minimized, allowing users to concentrate on the task at hand.
    Streamlined Editing:

    Provides a seamless way to request changes, make corrections, or rework large sections without starting from scratch.
    Expert Guidance:

    Offers suggestions, improvements, or corrections that help enhance the quality of the work quickly.
    Version Control:

    Keeps iterations manageable and organized, making it easier to track progress and integrate feedback.
    Examples of Use:
    Writing comprehensive reports or articles collaboratively.
    Developing and debugging code with step-by-step assistance.
    Refining business proposals or creative writing drafts.
    By integrating Canvas GPT into workflows, users can enhance productivity, reduce iteration time, and achieve higher-quality outcomes with less effort

  • Meta Business Suite Tamil (Part 1) – Sasikumar Talks

    Manage Section
    Business Support Home: You can request support for business issues directly, but response times vary. Pro tip: Use higher ad spend for faster support in some cases.

    File Manager: Little-known fact: You can manage creative files centrally and integrate them directly with ads to save time.
    Business Apps: Third-party integrations (like HubSpot, Canva, etc.) can directly sync your tools for smoother workflows. Many users overlook this.

    Instant Forms: Conversion rates on Instant Forms are 3x higher than regular landing pages due to the auto-fill feature.
    Engage Audience Section

    WhatsApp Manager: Businesses with verified accounts see 50% more open rates than SMS or email campaigns. Leverage it for customer engagement.

    Planner: Many specialists don’t realize that Facebook Planner can automatically optimize posting schedules based on your audience’s active times.

    Inbox: Combine messages from Messenger, Instagram, and comments into one place. Most people underuse its automation rules.

    Leads Center: Exporting leads to a CRM tool is crucial. Pro tip: Use automated lead follow-ups for quicker conversions.
    Content Section

    Sound Collection: Facebook offers a free library of high-quality music and sound effects. Many creators still pay for sounds unnecessarily.

    Live Dashboard: Hidden gem: You can analyze live streaming metrics like average watch time and audience drop-offs in real-time.

  • Meta Business Suite Tamil (Part 2) – Sasikumar Talks

    Advertise Section
    Ad limits per Page: Pages have a set ad limit (depending on ad spend). Optimize by consolidating ads under broad targeting to avoid limits.
    Campaign Planner: A secret feature: You can predict reach, frequency, and budget before running a campaign for different audiences.
    Creative Hub: Use this tool to mockup ads and share previews before publishing. Great for client approvals and team collaboration.
    Automated Rules: Set rules like “Pause ads if CPC grater than ₹10.” Saves time and budget for campaign optimization.
    Events Manager: Did you know? Events Manager can detect issues with your Pixel or Conversions API setup automatically.
    Analyze and Report Section
    Audience Insights: It’s not just for Facebook. Insights show cross-platform behaviors (like Instagram or WhatsApp trends) to refine targeting.
    Ads Reporting: Most specialists underuse custom breakdowns like “Device type” and “Placement” to identify the most cost-effective spots.
    Traffic Analysis Report: This underused tool shows exactly where ad clicks drop off, helping to fine-tune the customer journey.
    Sell Products and Services Section
    Commerce Manager: Facebook Shops are mobile-first storefronts with 10% higher conversion rates than traditional websites.
    Appointments: Set up appointment reminders via Messenger or WhatsApp to reduce no-shows by up to 35%.
    Monetization
    Monetization: Many digital creators don’t realize that Facebook can pay you via Ad Breaks on videos longer than 3 minutes.
    Stars Program: Live creators can earn money through virtual Stars sent by their audience. It’s like YouTube Super Chats.
    Interesting General Insights
    Meta Brand Collabs Manager: Brands often connect with influencers through this tool to run co-branded campaigns faster. Hidden opportunity!
    Automated Rules Pro Tip: Use seasonal rules to automatically boost ad budgets during holidays or major sale events.
    Engagement Metrics: Ads with 3+ emojis in their copy can increase engagement by up to 25% on Facebook Ads.

  • Meta Business Suite Tamil (Part 3) – Sasikumar Talks

    This is the Meta Business Suite interface, a platform designed for businesses to manage their presence on Facebook and Instagram. Here’s an overview of the key features and tools available:

    Content Management
    Inbox: Manage direct messages and comments across Facebook and Instagram.
    Leads Center: Monitor and organize leads collected from Facebook campaigns.
    Live Dashboard: Manage and monitor live videos and performance.
    Page posts: Plan, create, and schedule posts for Facebook and Instagram.
    Planner: A unified calendar for post scheduling and content organization.
    Sound Collection: Access free soundtracks for video content creation.
    Analyze and Report
    Ads Reporting: Generate insights on Facebook ads’ performance.
    Creative Reporting: Review creative metrics and visual performance reports.
    Experiments: A/B test and optimize campaigns.
    Insights: Access audience data and page performance metrics.
    Meta Brand Collabs Manager: Connect with brands and creators for partnerships.
    Traffic Analysis Report: Analyze the traffic performance of posts, ads, and campaigns.
    Manage
    Apps: Integrate third-party apps into your business page.
    Billing & Payments: Manage ad billing and payment settings.
    Brand Rights Protection: Tools for copyright and intellectual property protection.
    Brand Safety and Suitability: Ensure content aligns with your brand standards.
    Business Apps: Explore apps to improve page and ad management.
    Advertising Tools
    Ad Limits per Page: Monitor and manage ad limits for your Facebook page.
    Ads: Create and manage advertisements.
    Ads Manager: Advanced dashboard for creating, tracking, and optimizing ads.
    Audiences: Define and manage custom and lookalike audiences.
    Automated Rules: Set rules for automated campaign optimization.
    Campaign Planner: Plan, organize, and optimize ad campaigns.
    Creative Hub: Build and test creative ad content before publishing.
    Events Manager: Track events, conversions, and audience behavior.
    Instant Forms: Design forms to collect leads seamlessly through ads.
    Sell Products and Services
    Appointments: Set up and manage appointment bookings.
    Commerce: Sell products directly through Facebook and Instagram Shops.
    Monetization: Access tools to monetize videos and content.
    Orders: Manage product orders and fulfillments from the Commerce platform.
    The Meta Business Suite provides an integrated environment for managing ads, content, analytics, and customer interactions. Let me know if you’d like detailed insights into any of the tools!

  • RankBrain AI Model – Sasikumar Talks RankBrain Tamil

    RankBrain — a smarter ranking system

    When we launched RankBrain in 2015, it was the first deep learning system deployed in Search. At the time, it was groundbreaking — not only because it was our first AI system, but because it helped us understand how words relate to concepts. Humans understand this instinctively, but it’s a complex challenge for a computer.

    RankBrain helps us find information we weren’t able to before by more broadly understanding how words in a search relate to real-world concepts. For example, if you search for “what’s the title of the consumer at the highest level of a food chain,” our systems learn from seeing those words on various pages that the concept of a food chain may have to do with animals, and not human consumers. By understanding and matching these words to their related concepts, RankBrain understands that you’re looking for what’s commonly referred to as an “apex predator.”

    Search bar with the query “what’s the title of the consumer at the highest level of a food chain,” and a mobile view of a featured snippet for “apex predator.”


    Thanks to this type of understanding, RankBrain (as its name suggests) is used to help rank — or decide the best order for — top search results. Although it was our very first deep learning model, RankBrain continues to be one of the major AI systems powering Search today.